Are you a C-Suite executive or business owner who feels you’re missing out by not having a podcast?
Yet, do you hesitate because you fear your lack of hosting experience might lead to a subpar show, not meeting the high standards you set in other areas of your work?
Introducing the Coach’s Show Model
This approach, common in sports broadcasting, is seldom used in podcasting. A coach’s show is typically named after the head coach but hosted by a professional broadcaster like the team’s play-by-play announcer. The broadcaster handles all hosting duties, allowing the coach to focus on providing expert commentary and answering questions.
Adapted for Business Leaders
For the busy executive or business owner, this model is perfect. It positions you as an industry thought leader or helps you connect with customers without requiring you to manage the show’s logistics.
The podcast will carry your name or your company’s name and, as you fill the interviewee/commentator role, you’re the expert and star the audience wants to hear from. A professional host will manage the show, introducing you and framing your segments to enhance your brand. They’ll ask questions that lead you to present your best self.
This format also works well for book launch events, new product releases, major company announcements and other special broadcasts where it’s advantageous to turn over the lead hosting responsibilities to a professional host, given all the other demands you have surrounding your big event.
Your Turn
Would you ever use this hosting model in your business? If yes, what’s a situation where you would sit in the interviewee/commentator’s seat during your own podcast while someone else takes the lead host role?
I welcome your message sharing your thoughts.